Facebook ad campaign ($1.00 per day): Assurnet wanted to get the message about Commercial Lines to folks who speak Spanish as a first language, live in Texas and list their occupation as owner / employee of a service business such as "construction workers". Check out their Facebook ad campaign video at https://www.facebook.com/AssurnetInsuranceAgency/videos/983746782920379. In the first 24 days of April, the ad has been shown to 11,731 laser-targeted qualified prospects who fit those demographics for a grand total cost of $23.25! (shown above)
The Invisible Agent
Question: What do agency owners want most? Question: How do they get it? Question: How can you increase your value to your agencies? Is their agency invisible to folks searching online for insurance? Here’s an easy way to find out. Type into your browser the insurance product you sell the most of in your agency and hit “Enter”. If your agency doesn’t show up on page 1 in Google search, your agency is invisible to folks searching online. Google Business Profiles (GBPs) have features that can make your profile ROCK! They now allow “Posts” and “Products” and Photos. Check out your GBP listing and you’ll find it is not taking full advantage of this. Then compare it with this short video that shows how I manage GBPs (Click here) Then there’s Facebook. See the posts you’re missing out at https://www.facebook.com/AssurnetInsuranceAgency/ How to Close More Sales
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